Anchor Text Distribution

Clear text

Anchor text refers to links directed to another website. Clickable hyperlinks are created using the HTML5 anchor tags, that’s why the text is referred to as anchor text. Search engines interpret anchor link on your site to determine its content and relevance to the reader. Strong search engine ranks can only be attained using clickable hyperlinks called anchor text. Optimizing your anchor text will boost your organic traffic. Let's look at various types of anchor link texts:

  • Branded anchors:

    The anchors whose text contains a brand name. Experts recommend them because they are safe as long as your site is not an exact match domain. Popular brands have numerous branded anchor texts

  • Generic anchors:

    Includes the normal anchors like click here, read more, this page and many others.

  • Image anchors:

    These are deployed to diversify your profile.

  • Naked Link Anchors:

    The anchors redirect to a website using the URL.

Higher organic traffic always leads to better search engine ranking, and this improves website performance. Anchor text is an essential link building strategy with a substantial impact on your SEO ranking. Optimizing your website using backlinks was the easiest thing before 2012. You could stuff as many links into the site and this always translated into high ranks by search engines. Google realized the trick, and that’s when the Google Penguin was developed. Hence you need to be cautious when developing anchor texts as it could be detected as over-optimization.

Using Internal Link Anchor Analysis

Anchor text is used for backlinks when you want to rank for specific keywords. Almost everyone who owns a website or blogs know the importance of backlinks. Higher organic traffic, referral traffic, and faster indexing are some of the benefits of having better backlinks on your website. Better backlinks mean having contextual backlinks from quality sites. The sites should have enriching content that is useful to the reader. Before we dive into the benefits, let's look at the types of backlinks.

  • Internal links:

    The links go from one page to the other on the same domain. The process is commonly known as interlinking or internal linking, and internal link anchor text is used.

  • Link Juice:

    Webpages that link to your homepage or any of your articles are designated as ‘link juice.’ It improves your domain authority and boosts the ranking of the article.

  • Do-follow link:

    All links added to blog posts are passed as link juice by default because they are do-follow links.

  • No-follow link:

    Some websites link to external sites, but the anchor tag contains the no-follow tag. This does not pass as link juice, and it is not useful to the overall page ranking.

  • Low-Quality Links:

    Links are originating from spam sites, harvested sites and automated sites are referred to as low-quality links. You should be cautious when buying backlinks as low-quality links can jeopardize your search engine ranking.

  • Linking Root Domains:

    Backlinks to your site from unique domains are referred to as linking root domains. The links are considered to be one linked root domain even if a site links to your website several times.

Backlinks will boost your rank on the search engines as the incoming flow of organic traffic is increased. The anchor text checker tool enables you to analyze organic traffic on your site. The only trick to increase the frequency at which your site is discovered is to enrich it with backlinks. You will have faster indexing, and as a result, your site will be more discoverable. Referral traffic arises when someone clicks on links in a post to learn more about the topic. Most people target referral traffic because of voluntary clicking and a low bounce rate.

Black Hat SEO techniques had been effective by manipulating the number of backlinks to the website. However, the future of SEO was revolutionized, soon after the Google Penguin update.

Penguin is an algorithm by Google that was designed to slash the rankings of websites that circumvent the Webmaster guidelines, which put a halt to Black Hat SEO methods. In fact, you risk losing your rank or your site being dropped in the Search index. Penguin was introduced to cut web traffic for websites with poor quality content and those using shortcuts to push their position on top of the search engine ranks. As a result, sites with irrelevant content and spam links are penalized. Some websites lost their rankings and benefits when the Penguin update was rolled out. Google is constantly updating the algorithm, and more sites are losing ranks due to malicious techniques. To stay on the safe side of the bargain, you need to adhere to the best practices set out for website ranking. That means you will have to monitor your site’s backlinks and ensure the content is relevant, lest you face the penalties. Many people try to improve their rank by increasing the natural anchor text distribution.

An anchor text checker is one of the few tools to help you avoid penalties by search engines. You might not be aware of stuffed backlinks on your site. This tool analyzes anchor text in your backlinks. It scans URLs that contain your backlinks then generates a report. The report reveals the number of domains, backlinks, and keywords used to access the website.

Quality anchor text describes the content in the link. If you are looking for the trick to better your search engine ranking, then smart anchor text distribution is the best tool for you. Internal linking using anchor link is recommended as best practice in optimizing websites. However, having too many anchor tags reduces the relevance of your site.

  • Go to to access tool webpage.
  • Enter the URL of your website in the search box.
  • Click on the “Check Anchors” button and wait for the results.
  • A report containing the number of domains and backlinks linked to your website will be generated. You also check your organic traffic statistics by clicking on “Your Website.” The link will redirect you to the webpage where you can analyze your organic traffic and see your rank on the search engine.