In Marketing Articles, the most interesting thing you will find that will be your interest because marketing is all about grabbing the attention of consumers and customers by diverting their choice from the competitors’ product or service towards your own product or service and your consumer and customer should be satisfied at the end. This seems not easy and in real, it is also not easy but when someone starts discussing about the marketing, it becomes very interesting to hear or to have imaginations in your mind because it is all about the customers and somehow, we are the customers of uncountable products and services.
Any good Marketing Articles will have an overview over the marketing strategies of product and services as there will be a slight change in case of dealing in services but 90% of the marketing tool kits are designed to facilitate both tangible and intangible products. For all products, action plan is one of the important aspects that has to be defined after the consideration all different analysis. However, none of the marketing plans can be completed without having the evaluation of consumer behavior that elaborates the need of a particular product in market and also helps in setting many different strategies related to the product.
First of all, it is essential to define the background and need of that particular product. It is an important aspect and can be found in Marketing Articles because none of the marketers denies the importance of product need and product description. It is also important because if it is cleared that why this product will be available in the market and what are the ingredients of the product, marketers will face less difficulty in making the accurate and effective marketing plan. However, if the product is being launched in a competition, it will be an important issue that to discuss that what edge our product will be having in the marketing, while competing with the respective product.
Now, the analysis of marketing environment will be considered important at the next step because this will assure all the positive and negative points of any particular product. This aspect of marketing plan can never be ignored in any of the specific and authentic Marketing Articles. Here at this stage, there will be different sorts of analysis that will be done on the basis of market plan as some famous market analysis are:
• PEST – Political, Economical, Social Technological
• SWOT – Strengths, Weaknesses, Opportunities, Threats
• 5Cs Analysis – Company, Consumer, Climate, Competitors, Collaborators
These are most famous market analyzers that can analyze the market by all aspects and then main concept of Segmentation, Targeting and Position will be done. In STP process, we defines that what particular segment will be selected, what audience will be targeted and what image will be created in the mind of people that to purchase our product rather moving anywhere else.
In the end, Marketing Articles can be found very helpful in order to study in detail about the marketing plan.