Small Business Search Engine Optimization

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Small Business Search Engine Optimization August 17, 2012

The problem that many small businesses face is that they cannot promote their ideas because there are a number of barriers in the way and one of them is the lack of advertising ideas. This article will provide you with an easy way out of this predicament and before you know it you’ll be on your way to making the big bucks.

First way is Google this is one of the easiest and the best method of promoting your business all you have to do is register yourself and make a local profile and once that is done automatically people will be notified about your business, the reason why this is considered the best option is because a lot of people use it through out the world. Another good way of getting to the top of the list is by posting all your contact information on every page this helps the search engine recognize your companies name with much ease.
Another thing that you might want to keep in mind is to put on a little bit classy titles the reason for this is it highlights the name and makes it easier for the search engine to detect it and make sure to use the best word at the start of the name. META tags is another great way of getting your work done though they are not used that often these days but still they are very useful if you want to pump up your rating.
Site maps also are very important when it come to boosting your ratings these are basically a map for your website so that people have no difficulty I finding where’s where. This also makes it easier for the search engine to find out what is actually on the website. The format for these maps is XML but a better and much used format is also HTML which is much more authentic, the operations for these can be found on the internet you can always Google them.
Another well known way to get people to acknowledge your business is by adding the free search directories some and it is better to use well known directories just to be on the safe side some names include: yahoo, MSN\Live, Yelp etc. You can even use search directories that are similar to your business people normally admire these.
Keywords also play an important role in getting the ranking up, normally what people do is they type in a few words in order to find their desired result so the best thing for you to do is to use these words in your title of the website so that whenever people enter the specific word your name comes up. but try not to put all these words together in the main body or the title because the search engines are designed to see past them.
Have the address too your website validated because if it is not and at the end the link turns out to be broken or damaged then the search engine might discard it and label your website as unsafe.